As a social media representative for °1824, Universal Music Group's creative solutions team, I developed content for Instagram, TikTok, and YouTube.
One of the standout artist-brand partnerships I spearheaded was integrating Post Malone into The University of Texas at Austin's football culture. I collaborated with the Texas Football creative team to feature his song "Something Real" in the Red River Showdown highlight reel, amplifying the game's energy and fan engagement. Additionally, I led the integration of exclusive Post Malone x Austin tailgate merch and produced event content.
Curated and executed a high-impact music business networking event, bridging UT Austin students with industry professionals and providing access to exclusive resources.
Partnered with The Digilogue to kickoff SXSW week and host a music business event for UT students, offering insights into navigating the music industry.
As an elected representative of the Undergraduate Business Council at the McCombs School of Business, I campaigned to promote diverse, creative, and non-traditional business careers. With my representative class, I organized a symposium aimed at providing students with a platform to explore and pursue non-traditional career paths in business.
